Pintarnya, the Indonesian employment platform offering both job matching and financial services, announced today the successful closure of a $16.7 million Series A funding round. The round was spearheaded by Square Peg, with continued backing from existing investors Vertex Ventures Southeast Asia & India and East Ventures.

Founded in 2022 by Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan, Pintarnya targets the dual challenges faced by many Indonesians—securing reliable income and accessing responsible borrowing. The startup leverages AI-powered tools for CV creation, job recommendations, and auto-apply features to streamline hiring for blue-collar job seekers.

“We use technology to make the job search simpler, including AI‑assisted CV creation, job recommendations, and auto‑apply to matched opportunities,” said co-founder Henry Hendrawan

The platform now serves over 10 million job seekers and 40,000 employers across Indonesia, with more than 100,000 job opportunities listed. Annual revenue has surged nearly fivefold, and Pintarnya expects to reach break-even by year-end.

A substantial portion of Indonesia’s workforce—around 59% of its 150 million workers—operate in the informal sector, often lacking verifiable income or documentation required for formal banking services.

To bridge this gap, Pintarnya collaborates with asset-backed lenders to offer secured loans, accepting collateral such as gold, electronics, or vehicles—a much safer alternative for workers traditionally reliant on predatory lenders.

The platform warmly welcomes users aged 21 to 40, typically with high school or diploma-level education—a demographic largely underserved by conventional job platforms like JobStreet or Glints. Pintarnya enriches the job-seeking journey with quick-apply features for walk-in interviews, cost-effective e-learning modules, and side-income opportunities—all integrated within its ecosystem.

Regarding financial services, Hendrawan noted that lending remains the most in-demand product among Pintarnya users. The platform plans to eventually expand into micro-savings and investment offerings through strategic partnerships.

Looking ahead, the injection of capital will support further platform enhancements, deeper financial partnerships, and potential regional expansion, as Pintarnya aspires to become the everyday “super-app” for Indonesia’s blue-collar workforce.                                      

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