Agentio Secures $40M in Series B Funding to Scale AI-Powered Creator Marketplace

Agentio, the startup revolutionizing brand partnerships with YouTube creators, has raised $40 million in a Series B funding round led by Forerunner. This round brings the company’s total funding to $56 million, valuing Agentio at $340 million. Participating investors include Benchmark, Craft Ventures, AlleyCorp, Antler, and Starting Line. The company aims to scale its AI-powered marketplace for sponsored video ads and expand its reach beyond YouTube. 

Company Overview

• Founded: 2023 by Arthur Leopold (ex-president of Cameo) and Jonathan Meyers (former Spotify engineer)

• Headquarters: San Francisco, USA

• Product: AI-powered platform connecting brands with YouTube creators for efficient sponsored video campaigns

• Mission: To automate the ad-buying process using AI, enabling brands to achieve better returns on ad spend through creator partnerships

Funding & Investors

• Total Funding Raised: $56 million

• Series B Amount: $40 million

• Lead Investor: Forerunner

• Other Investors: Benchmark, Craft Ventures, AlleyCorp, Antler, Starting Line

• Valuation: $340 million

• Use of Funds: Scaling platform capabilities, expanding brand and creator partnerships, and enhancing AI-powered campaign management tools

Growth and Product Features

• Growth: Agentio’s user base has grown fivefold since its previous funding round in November 2024

• Campaign Success: Brands using Agentio have reported 5.3x better return on ad spend and 90% new customer acquisition compared to other video ad platforms

• Creator Earnings: Creators have seen their brand partnership earnings double within six months of joining Agentio

• AI Integration: Agentio uses AI to match creators with brands faster, reducing the time to the first bid from 45-50 days last year to less than a day this year

• Platform Features: The platform integrates reasoning models and multimodal understanding to help marketers craft and optimize campaigns

Summary Table